I grew up in Norwood, a town about 30 minutes southwest of Boston. On weekends we’d make the drive into the city to find a good Vietnamese restaurant in Chinatown, because there weren’t any in Norwood. I loved that about Boston. A city made of individual neighborhoods that celebrate different ethnicities, beliefs, cultures, and social classes. At the same time, all are tied together by adjacency, causality, and pride in the individual parts that make up the whole, world-class city.
This was the concept for my Boston re-branding project.